The Best Video Marketing Strategy
Over the last few years, the video and marketing landscape has changed considerably and through Covid we noticed a dramatic change in the way video content was being consumed as well as the types of content that people were wanting to see.
Previously, beautiful cinematic style brand videos were the trend and normally featured as a larger portion of a businesses video attraction marketing strategy. With heightened anxieties, lockdowns, the growth of online retail and consumers needing answers immediately, it became apparent worldwide that consumers are craving information, helpful hints, opportunities to see products in action, testimonials endorsing businesses, brands and products and advertorial content primarily showcasing your origin story, your WHY and how you help.
Through our work, pivoting from delivering work right across the digital spectrum through to specifically niching down into this key area of digital, and now TV marketing, we’ve realised even more so that video marketing is not a ‘nice to have’. It’s a necessity to ensure the growth of your brands equity and an opportunity to position yourself as a leader in your market.
As the digital world is now so cluttered and noisy, a successful strategy is no longer how loud you can shout. It’s about how helpful you can be, and with Tubular Insights recently releasing that 64% of consumers will make a purchase after watching branded videos on social platforms, we fully believe and KNOW that if you’re not on there, you’re missing out.
Why is video so helpful?
There’s a number of reasons why origin videos, advertorial and infomercial or demonstration style content is important: both for people and for the ‘Googleverse’.
- Search Engine Ranking: It’s important to understand that Google can’t see pictures or video content, however it can use your titles and video descriptions for SEO purposes. Google also favours video content because of its ability to create greater levels of engagement and longer screen times, and is likely to rank it higher in search than just a blog post on its own. FYI: Video increases organic search traffic on a website by 157%. (Conversion XL)
- Engagement: Video content is a way to humanise a brand, show the heart and soul, and showcase your key point of difference from your competitors, while creating an opportunity for people to engage with you before they ever actually meet you in real life or visit your business or showroom. In fact, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
- Leads: This is a no brainer. By being helpful and giving value, it’s inevitable that people will see you, like what you have to say and want to get in touch. To support that, 93% of brands got a new customer because of a video on social media. (Animoto). Check out the link to learn more.
- Multi funnel uses: And this is one of the reasons why we love it. Video can be used successfully throughout all stages of your sales funnel. We always encourage our clients to try the different types of content as mentioned earlier in this blog to ensure you cater for your ideal clients needs at all stages of the buyer journey. Plus, once you’ve got your messaging clear and you’ve created great content, which is helpful, you can use it across multiple platforms as well, giving you even greater market saturation.
It’s worked really well for us AND our clients and if you’re not sure where to start? Send us an email and get in touch!